Selling your home

The Downing-Frye network of agents is the highest producing team of real estate professionals in Southwest FL. For years, Downing-Frye Realty has been highly respected in our community by offering professional services to all of our customers. Our dedicated luxury group of professionals working together allows our firm to outperform others. Closing at least 3000 transactions and a billion dollars in sales volume each year is the norm. Our company usually carries 25% of the listings in our MLS.



We are committed to serving you with honesty and integrity. We stand committed to these ideals because we're not in it for the fast sale; we want you to be our customer FOR LIFE! Downing-Frye Realty, Inc, has been #1 in real estate transactions in Naples for the last eleven years.

The Downing-Frye name has been a fixture in Naples real estate since the early 1960s. Over the years, the firm has grown into the largest in the area. As the largest, we have the advantage of an extensive amount of experience, knowledge and specialization, all within one firm.

Our Objective

As your agent, we believe our job is to not only expose your property to potential buyers, but also to make our network of agents aware that your home is available. After all, the ultimate goal is that your home gets sold at the highest price in the shortest period of time.

Marketing your Property


Your home will be listed as a featured listing on this website and will also appear on other real estate search portals such as:,,, Listing Book,, etc.

Our Website is fully optimized and is advertised extensively on Google, Yahoo, MSN… etc.  When searching for real estate in Naples or surrounding areas, common keywords and phrases will bring you to a list of what the search page views as the most relevant.  This website consistently ranks in the top of the search engines.

When our website captures a lead, one of our team members is texted and/or emailed immediately to follow up with a potential buyer for your property. We know that the sooner we follow up with leads, the more viable they are.

Property Promotion

Your home and all of it's specifications will be put into our Multiple Listing Service in Southwest Florida. There are approximately 5000 realtors who will have access to the information on your home through the MLS, so it is imperative that we market your home to these realtors.  Other property promotion is as follows:

  • Internet media advertising - These are regular email campaigns directed at realtors
  • Broker Caravans - Realtors will be invited to a personal preview of your home
  • Direct Mail - Mail 100 Just listed postcards to your neighbors
  • Professional Photos - Our photographer will shoot 8-12 professional photos of your home
  • Glossy Flyer/Brochure - We will have this for a handout during showings of your home
  • Personal Calls - will be made to the top agents in your market area to make them aware of your home and its features
  • Craigs List Advertising - your home will be submitted to Craigs List for additional advertising

From Listing to Closing, the strategy is as follows: 

  • We will communicate the progress of the sale of your home on a regular basis - we feel that communication is imperative and will keep you in the loop with feedback on showings, pricing, advertising…. etc.
  • We continuously network with other realtors representing buyers who may fit the criteria of your home
  • We will present all offers to you and verify the qualifications of the potential buyers, when possible
  • We provide skillful negotiation throughout the process ensuring that your interests are fully represented
  • We will closely monitor the process with regard to contract dates for deposits, inspections, financing and any other contingencies in your contract.
  • We personally attend all inspections and assist in solving any problems which may arise 

Our Commitment to You

  • We will listen carefully to completely understand all of your personal real estate objectives 
  • We will supply you with all statistical data required to make sure your home is being priced and marketed aggressively and will keep you apprised of any important trends that may arise during the selling process
  • We will Sell your property for the best possible price, in the least amount of time, for the most favorable terms.

We want you to be our customer for Life and we promise you will be!